Happy Holidays! Love, the Algorithm: How Your Browsing History Affects Your Holiday Shopping
It’s the season of giving, so it’s time to search the vast expanse of online stores to find the perfect gifts! But browser beware: When you visit a website, you leave behind information about yourself. Those websites you visit may use this data to track your online activity and preferences, which can affect how you experience any given website across the internet. Here are a few ways technology impacts your holiday online shopping. Letters to Santa (…Or Searches on Your Browser) Many businesses try to increase their profit by optimizing their user experience, whether their customers shop online or at Read More …